By Rien T. Segers
Many of us within the West painting Japan as being mounted in its methods, and not able to alter, and therefore risking nationwide decline and foreign lack of status. even though, in truth, Japan is at this time in an important transition interval, resembling the Meiji recovery of 1868 or the interval instantly after the second one international warfare. This transition interval comes with a mix of occasions and occasions that are tricky to interpret either for overseas in addition to household commentators and determination makers. during this publication more than a few senior specialists from within Japan define the numerous enormous alterations presently occurring in quite a lot of fields, together with the economic climate, enterprise and know-how, politics, governance and diplomacy, and quite a lot of social matters - the media, the placement of girls, nationalism and nationwide recognition, and faith. total, the booklet presents a corrective to lost Western and japanese perspectives; it goals to redirect stereotyped brooding about modern Japan either within in addition to open air the rustic. additionally it supplies a precis assessment of up to date Japan, its present adjustments and difficulties– briefly the interior tale of the second one most powerful nationwide economic climate on this planet that is within the strategy of basic re-engineering and in order to proceed to have a huge effect globally going ahead.
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Extra resources for A New Japan for the Twenty-First Century: An Inside Overview of Current Fundamental Changes (Routledge Contemporary Japan)
In the mean time, he changed the initial scepticism and sometimes downright hostility towards him as a gaijin into being a brand personality. Nevertheless, it should be mentioned that foreign direct investment into Japan is still remarkably low relative to other industrialized countries. The third catalyst consisted of the change of guard in many Japanese companies in the second half of the 1990s when a new generation of CEOs is assuming leadership in many Japanese companies. This generation is far less inhibited than its predecessors about changing long-standing practices.
The previous pages have also made it clear that there are two recurrent themes in all the current changes and problems. On the local, Japanese side it concerns the new question of how to respond to the often unexpected requirements of globalizing trends entering the country. In short, it involves the question of what the Japanese response to globalization should be. On the globalization level there are many aspects that are of great importance for a renewal of Japanese global strategy, but the major new items here for Japan are the rise of China and the growing tendency towards East Asian regionalization.
This implies the relative demise of the Western, especially American, cultural hegemony and it induces a salutary corrective to a West-centric analysis of the media and cultural globalization. The spread of Japanese media culture has three implications within the context of decentring trends in media globalization. First of all the cliché was that Japan is only supplying capital and markets to the global media system and little else. But in the mid-1990s Mario appeared to be a more well-known character among American children than Mickey Mouse.